ActiveCampaign has actually always been built to have automations (). This is a contrast to a few of the initial e-mail marketing platforms that have actually been around for a lot longer, such as MailChimp and AWeber. . () – . . AWeber and MailChimp both have automations, but they are restricted (). Limited automations was among the primary factors I switched from MailChimp to ActiveCampaign. – .