ActiveCampaign has always been built to have automations (). This is a contrast to a few of the initial e-mail marketing platforms that have been around for a lot longer, such as MailChimp and AWeber. . () – . . AWeber and MailChimp both have automations, however they are limited (). Restricted automations was one of the main factors I switched from MailChimp to ActiveCampaign. – .