ActiveCampaign has always been built to have automations (). This is a contrast to some of the original e-mail marketing platforms that have actually been around for a lot longer, such as MailChimp and AWeber. . () – . . AWeber and MailChimp both have automations, but they are limited (). Restricted automations was one of the primary reasons I switched from MailChimp to ActiveCampaign. – .